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Operating Doctrine | Core Principals
Top Producers Don't Speak Magic Words to Close Deals
Success in professional sales depends more on organization than persuasion and the most powerful organizational tool available to a sales team today, is a precisely configured, skillfully deployed, CRM application.
Company SOP emphasizes attention to detail, innovation, meticulous preparation, direct, honest communication, maintaining contact velocity at all times, elegant digital creativity, continuously honing skills and relentless follow-up. Everything matters.
Reject old-school, out dated sales tactics focused mostly on personality, persuasion, price, clever word tracks, slick closing techniques, and the amateur reliance on "talking people into things."
Top producers deftly analyze information, know their product/service thoroughly, honestly position themselves as trusted advisors and present a compelling case based on undeniable truths. Elite sales professionals employ refined communication skills, are expert negotiators, and masters of salescraft.
Preserving and enhancing our client's reputation in the marketplace is as important to us as providing a reliable stream of profitable revenue. If our approach sounds like one that works for you, give us a call. We'll arrange a time to discuss teaming up.
Russell Piazza
Owner/Director
